I build brands end to end - copy, content, blogs and paid ad campaigns - for marketing and AI companies.
$100k+
Ad spend managed
3x
Average ROAS
$100k+
Ad spend managed
3x
Average ROAS
US/UK
Clients via ads
5+
Brands grown
About
I'm a social media and paid ads specialist who likes building brands from the ground up - the strategy, the copy, the content, and the campaigns that actually move numbers. I've shaped the full identity of a digital agency, written B2B copy and run paid ads for an AI company that brought in clients from the US, and I bring a Master's in Digital Marketing to the work. I'm currently available for freelance and contract-based work, partnering with brands to plan, launch, and scale digital marketing campaigns while driving measurable growth.
Featured Work
Brand · Copywriting · Content
Designed the crimson brand identity, wrote all website copy, built and wrote the blog, designed the covers, and created the social media marketing content.
B2B Copy · Social · Paid Ads
Wrote success stories and copy for a data & AI company, created social media posts, and ran paid ad campaigns that landed clients from the US.
Content I've Created
Designed and written for Crimson Digital and Sigma Square - two distinct brand voices.
Crimson Digital · Facebook
Crimson Digital · Facebook
Sigma Square · LinkedIn
Sigma Square · Facebook
Writing
Long-form articles for Crimson Digital - written, then given a matching cover.
Testimonials
Saad's copywriting is sharp, clear and genuinely persuasive. He has a rare instinct for the line that makes a reader stop - and the discipline to cut everything that doesn't earn its place.
Daniel
Oxford graduate · on copywriting
Working with Saad at Sigma Square was a pleasure. He understood our product and audience quickly, wrote copy that landed, and ran the campaigns that brought in real, qualified leads.
Ibn ul Hassan Bukhari
Sigma Square · on the work together
Background
M.Sc Management with Digital Marketing
University of Hertfordshire, England
BS English Language & Literature
NUML, Islamabad
Continued Learning
Udemy
Marketing courses
Coursera
Certifications
Laptop Living
Copywriting
Skills
Social media marketing
Meta Ads
Google Ads
Email marketing
Copywriting
Tools I Use
Meta Business Manager
Google Analytics
Mailchimp
Klaviyo
Canva
Ads Manager
AI Toolkit
I use AI fluently across content, copy and research - to move faster, test more, and sharpen every campaign.
Claude
ChatGPT
Gemini
Jasper
Perplexity
Elsewhere
